How to keep track of ideas and helpful articles for your customers (14 ideas + free template)

 Hannah Wiginton

Category: Marketing
Keep track of all those helpful articles to share with your email list! Includes 14 content ideas + free template.

As an entrepreneur, one of the most important things you need to do is build a relationship with your customers and clients.

They need to trust you and your product or service. Communicating on a regular basis is key.

A simple, yet astounding way to do this is through sending them an email regularly. Email is a personal digital connection.

Here are some ideas you can send to your list:

  • Details about your process (behind-the-scenes)

  • Quick video tips about their interests and how you can help

  • Helpful articles discussing issues they may be having in business

  • Advice based on your expertise and experience

  • Templates they can use, created in Google Docs, Excel, or any other app they may use

  • An Ebook

  • Your most recent article or articles

  • Thought-provoking articles you come across while browsing the web

  • “Cheat Sheets” to reference for any category of knowledge

  • YouTube videos of others in the same industry

  • Coupons of discounts for your product and service

  • A round-up of some helpful individuals who can help with business operations

  • Information about your products

  • Information about your services

Here’s a template I use to keep track of interesting articles, ideas, and notes I want to share!

Feel free to use this template to start gathering resources and ideas to send to your clients and customers. It’s a template in Notion, a sleek note-taking and database app.

The Notion template is easy to use and you can quickly save a link into the template from any webpage you’re on.

The best way to save articles while browsing is to download the Notion Web Clipper Google Chrome extension. To save an article, click the Notion button, choose the database where you want to save the article, and choose Save Page. The web clipper automatically scans the article and adds the text from the article into your Notion database.

To quickly get your ideas into Notion via iPhone, read my article to learn how to set up a quick add button up Notion on the iPhone.

Download the Notion Template

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About the Author

I’m Hannah Wiginton. Writing and marketing are what I love do! ✍
Everywhere you look, words are used to tell you about services and products. 
Let me help your business by creating a content strategy, writing your web copy, and creating your email campaigns. 
Find out about my strategy and writing services or contact me about your project. Discuss this article or just say hi on Twitter: @hannahwiginton or LinkedIn: @HannahWiginton