About
Hi there!
I’m Hannah Wiginton and I’m here to help you grow your company through marketing strategy and content.
Let me help you by:
- developing a content strategy to help bring in more customers
- making your website copy stand out to your soon-to-be customers
- planning and writing emails campaigns that connect with your audience
- reviewing your website SEO and recommending updates and changes to send more visitors to your site
- planning, writing, and creating lead magnets, such as mini e-books, how-to guides, a best practices guide, and more, to capture new leads and customers for your business
- creating technical documentation and articles to explain how your product works to current and prospective users
View my services, browse through some of my previous projects, and find out how you can work with me.
Services Offered
- Content Strategy and Planning
- Marketing Strategy
- Email Marketing
- Website Copy
- Search Engine Optimization – SEO
- Lead Magnets
- Technical Documentation

Experience and Accomplishments
I've been in marketing and communications for almost 15 years through various roles and experiences.
I now consult with software companies and businesses to provide marketing strategy, content strategy, web copy, email campaigns, and more.
Marketing Experience
- Website Copy
- Email Marketing
- SEO Strategy
- Content Strategy and Planning
- Marketing Content
- Technical Documentation
- Knowledge Base Articles
Accomplishments
Leadership Roles
- Serve as the Director of Marketing for a software company creating apps that help companies using Airtable. The role includes creating the marketing strategy, managing team members, and contributing to the overall marketing efforts.
- Serve as the Communications Director for a nonprofit organization helping children in foster care. The role includes supporting marketing and communications through the organization, communicating with donors, and managing grant proposals.
- Established a consulting company to help companies with marketing and content
Email Marketing
- Written 100s of email campaigns, web copy pages, social media posts, ads, direct mail copy pieces, and more
- Wrote all web copy, emails, marketing content, and articles to support the launch of a suite of B2B software applications
Content Strategy and Marketing
- Established the content marketing program for a B2B SaaS company. Developed the content and SEO strategy, completed keyword research, and wrote articles to increase site traffic by 12%
- Developed content strategies and created content briefs for multiple software companies through both an agency and directly with companies
- Launched a content marketing program for an organization. Included writing articles, overseeing freelancers, and sourcing on-staff personnel as subject-matter experts to write quality content.
- Ranked multiple articles, videos, and website pages for a client as #1 in Google for specific keywords, including capturing multiple featured snippets
Advertising - Digital and Traditional
- Managed online advertising budgets using Facebook, Instagram, and Google Ads for multiple companies, increasing both sales and leads
- Managed and created advertising for billboards, TV commercials, and radio commercials
- Communicated with the media for press releases. Regular on-air TV and radio interviews, both live and recorded. Regular quote contributions to written news stories.
Direct Mail Marketing
- Developed all direct mail copy and email campaigns for several years, resulting in over $550,000 in funding, creating an established stream of revenue
Technical Documentation
- Wrote the entire technical support documentation for a B2B SaaS company. This included over 130 support articles to help customers learn how to use the software applications.
Event Planning and Marketing
- Spearheaded fundraising event from the 1st year it was established and raised over $220,000 over 8 years, boosting revenues, and establishing the organization's brand. A significant contributor to other events raising an additional $530,000.
Grant Proposals
- Individually wrote grant proposals and secured almost $6,000,000 in grant funds for a nonprofit organization, catapulting the organization to a new level
Education, Certifications, and Skills
Education
Bachelor of Science in Communications with a Minor in Technical Writing
Tarleton State University
Certifications
Google Analytics Individual Qualification - Certified
Google Analytics Advanced - Certified
Google My Business - Certified
Semrush for Digital Agencies - Certified
Skills
SEO - On-Page and Technical
WordPress
HTML, CSS
Automation and No-Code Tools - Airtable, Notion, Zapier, Make
The Fun Stuff About Me
For fun, I enjoy spending my time outdoors. I'm most happy when in nature!
Some of my favorite things to do -
- reading a good fiction book
- running - something about the quiet and freedom when out on the road or the open field
- digging into tech - current faves are WordPress, Airtable, and Notion
- working with the chickens and cows on our little farm (currently on hiatus)
- doing projects with my precious family of 4
I'm based in Abilene, Texas, USA.
If you need someone who cares about the details in your project , let’s talk!


Hi there!
I’m Hannah Wiginton, and I’m here to help you grow your company through marketing strategy and content.
Let me help you by:
- developing a content strategy to help bring in more customers
- making your website copy stand out to your soon-to-be customers
- planning and writing emails campaigns that connect with your audience
- reviewing your website SEO and recommending updates and changes to send more visitors to your site
- planning, writing, and creating lead magnets, such as mini e-books, how-to guides, a best practices guide, and more, to capture new leads and customers for your business
- creating technical documentation and articles to explain how your product works to current and prospective users
View my services, browse through some of my previous projects, and find out how you can work with me.
Services Offered
- Content Strategy and Planning
- Marketing Strategy
- Email Marketing
- Website Copy
- Search Engine Optimization – SEO
- Lead Magnets
- Technical Documentation
Experience and Accomplishments
I've been in marketing and communications for almost 15 years through various roles and experiences.
I now consult with software companies and businesses to provide marketing strategy, content strategy, web copy, email campaigns, and more.
Marketing Experience
- Website Copy
- Email Marketing
- SEO Strategy
- Content Strategy and Planning
- Marketing Content
- Technical Documentation
- Knowledge Base Articles
Accomplishments
Leadership Roles
- Serve as the Director of Marketing for a software company creating apps that help companies using Airtable. The role includes creating the marketing strategy, managing team members, and contributing to the overall marketing efforts.
- Serve as the Communications Director for a nonprofit organization helping children in foster care. The role includes supporting marketing and communications through the organization, communicating with donors, and managing grant proposals.
- Established a consulting company to help companies with marketing and content
Email Marketing
- Written 100s of email campaigns, web copy pages, social media posts, ads, direct mail copy pieces, and more
- Wrote all web copy, emails, marketing content, and articles to support the launch of a suite of B2B software applications
Content Strategy and Marketing
- Established the content marketing program for a B2B SaaS company. Developed the content and SEO strategy, completed keyword research, and wrote articles to increase site traffic by 12%
- Developed content strategies and created content briefs for multiple software companies through both an agency and directly with companies
- Launched a content marketing program for an organization. Included writing articles, overseeing freelancers, and sourcing on-staff personnel as subject-matter experts to write quality content.
- Ranked multiple articles, videos, and website pages for a client as #1 in Google for specific keywords, including capturing multiple featured snippets
Advertising - Digital and Traditional
- Managed online advertising budgets using Facebook, Instagram, and Google Ads for multiple companies, increasing both sales and leads
- Managed and created advertising for billboards, TV commercials, and radio commercials
- Communicated with the media for press releases. Regular on-air TV and radio interviews, both live and recorded. Regular quote contributions to written news stories.
Direct Mail Marketing
- Developed all direct mail copy and email campaigns for several years, resulting in over $550,000 in funding, creating an established stream of revenue
Technical Documentation
- Wrote the entire technical support documentation for a B2B SaaS company. This included over 130 support articles to help customers learn how to use the software applications.
Event Planning and Marketing
- Spearheaded fundraising event from the 1st year it was established and raised over $220,000 over 8 years, boosting revenues, and establishing the organization's brand. A significant contributor to other events raising an additional $530,000.
Grant Proposals
- Individually wrote grant proposals and secured almost $6,000,000 in grant funds for a nonprofit organization, catapulting the organization to a new level
Education, Certifications, and Skills
Education
Bachelor of Science in Communications with a Minor in Technical Writing
Tarleton State University
Certifications
Google Analytics Individual Qualification - Certified
Google Analytics Advanced - Certified
Google My Business - Certified
Semrush for Digital Agencies - Certified
Skills
SEO - On-Page and Technical
WordPress
HTML, CSS
Automation and No-Code Tools - Airtable, Notion, Zapier, Make
The Fun Stuff About Me
For fun, I enjoy spending my time outdoors. I'm most happy when in nature!
Some of my favorite things to do -
- reading a good fiction book
- running - something about the quiet and freedom when out on the road or the open field
- digging into tech - current faves are WordPress, Airtable, and Notion
- working with the chickens and cows on our little farm (currently on hiatus)
- doing projects with my precious family of 4
I'm based in Abilene, Texas, USA.
If you need someone who cares about the details in your project, let’s talk!
