About

I've been in marketing and communications for almost 15 years through various roles and experiences.

I now consult with software companies and businesses to provide marketing strategy, content strategy, web copy, email campaigns, and more.

Marketing Experience

- Website Copy
- Email Marketing
- SEO Strategy
- Content Strategy and Planning
- Marketing Content
- Technical Documentation
- Knowledge Base Articles

Accomplishments

Leadership Roles

- Serve as the Director of Marketing for a software company creating apps that help companies using Airtable. The role includes creating the marketing strategy, managing team members, and contributing to the overall marketing efforts.

- Serve as the Communications Director for a nonprofit organization helping children in foster care. The role includes supporting marketing and communications through the organization, communicating with donors, and managing grant proposals.

- Established a consulting company to help companies with marketing and content

Email Marketing

- Written 100s of email campaigns, web copy pages, social media posts, ads, direct mail copy pieces, and more

- Wrote all web copy, emails, marketing content, and articles to support the launch of a suite of B2B software applications

Content Strategy and Marketing

- Established the content marketing program for a B2B SaaS company. Developed the content and SEO strategy, completed keyword research, and wrote articles to increase site traffic by 12%

- Developed content strategies and created content briefs for multiple software companies through both an agency and directly with companies

- Launched a content marketing program for an organization. Included writing articles, overseeing freelancers, and sourcing on-staff personnel as subject-matter experts to write quality content.

- Ranked multiple articles, videos, and website pages for a client as #1 in Google for specific keywords, including capturing multiple featured snippets

Advertising - Digital and Traditional

- Managed online advertising budgets using Facebook, Instagram, and Google Ads for multiple companies, increasing both sales and leads

- Managed and created advertising for billboards, TV commercials, and radio commercials

- Communicated with the media for press releases. Regular on-air TV and radio interviews, both live and recorded. Regular quote contributions to written news stories.

Direct Mail Marketing

- Developed all direct mail copy and email campaigns for several years, resulting in over $550,000 in funding, creating an established stream of revenue

Technical Documentation

- Wrote the entire technical support documentation for a B2B SaaS company. This included over 130 support articles to help customers learn how to use the software applications.

Event Planning and Marketing

- Spearheaded fundraising event from the 1st year it was established and raised over $220,000 over 8 years, boosting revenues, and establishing the organization's brand. A significant contributor to other events raising an additional $530,000.

Grant Proposals

- Individually wrote grant proposals and secured almost $6,000,000 in grant funds for a nonprofit organization, catapulting the organization to a new level

Education

Bachelor of Science in Communications with a Minor in Technical Writing

Tarleton State University

Certifications

Google Analytics Individual Qualification - Certified

Google Analytics Advanced - Certified

Google My Business - Certified

Semrush for Digital Agencies - Certified

Skills

SEO - On-Page and Technical

WordPress

HTML, CSS

Automation and No-Code Tools - Airtable, Notion, Zapier, Make

For fun, I enjoy spending my time outdoors. I'm most happy when in nature!

Some of my favorite things to do -

• reading a good fiction book
• running - something about the quiet and freedom when out on the road or the open field
• digging into tech - current faves are WordPress, Airtable, and Notion
• working with the chickens and cows on our little farm (currently on hiatus)
• doing projects with my precious family of 4

I'm based in Abilene, Texas, USA.

I've been in marketing and communications for almost 15 years through various roles and experiences.

I now consult with software companies and businesses to provide marketing strategy, content strategy, web copy, email campaigns, and more.

Marketing Experience

- Website Copy
- Email Marketing
- SEO Strategy
- Content Strategy and Planning
- Marketing Content
- Technical Documentation
- Knowledge Base Articles

Accomplishments

Leadership Roles

- Serve as the Director of Marketing for a software company creating apps that help companies using Airtable. The role includes creating the marketing strategy, managing team members, and contributing to the overall marketing efforts.

- Serve as the Communications Director for a nonprofit organization helping children in foster care. The role includes supporting marketing and communications through the organization, communicating with donors, and managing grant proposals.

- Established a consulting company to help companies with marketing and content

Email Marketing

- Written 100s of email campaigns, web copy pages, social media posts, ads, direct mail copy pieces, and more

- Wrote all web copy, emails, marketing content, and articles to support the launch of a suite of B2B software applications

Content Strategy and Marketing

- Established the content marketing program for a B2B SaaS company. Developed the content and SEO strategy, completed keyword research, and wrote articles to increase site traffic by 12%

- Developed content strategies and created content briefs for multiple software companies through both an agency and directly with companies

- Launched a content marketing program for an organization. Included writing articles, overseeing freelancers, and sourcing on-staff personnel as subject-matter experts to write quality content.

- Ranked multiple articles, videos, and website pages for a client as #1 in Google for specific keywords, including capturing multiple featured snippets

Advertising - Digital and Traditional

- Managed online advertising budgets using Facebook, Instagram, and Google Ads for multiple companies, increasing both sales and leads

- Managed and created advertising for billboards, TV commercials, and radio commercials

- Communicated with the media for press releases. Regular on-air TV and radio interviews, both live and recorded. Regular quote contributions to written news stories.

Direct Mail Marketing

- Developed all direct mail copy and email campaigns for several years, resulting in over $550,000 in funding, creating an established stream of revenue

Technical Documentation

- Wrote the entire technical support documentation for a B2B SaaS company. This included over 130 support articles to help customers learn how to use the software applications.

Event Planning and Marketing

- Spearheaded fundraising event from the 1st year it was established and raised over $220,000 over 8 years, boosting revenues, and establishing the organization's brand. A significant contributor to other events raising an additional $530,000.

Grant Proposals

- Individually wrote grant proposals and secured almost $6,000,000 in grant funds for a nonprofit organization, catapulting the organization to a new level

Education

Bachelor of Science in Communications with a Minor in Technical Writing

Tarleton State University

Certifications

Google Analytics Individual Qualification - Certified

Google Analytics Advanced - Certified

Google My Business - Certified

Semrush for Digital Agencies - Certified

Skills

SEO - On-Page and Technical

WordPress

HTML, CSS

Automation and No-Code Tools - Airtable, Notion, Zapier, Make

For fun, I enjoy spending my time outdoors. I'm most happy when in nature!

Some of my favorite things to do -

• reading a good fiction book
• running - something about the quiet and freedom when out on the road or the open field
• digging into tech - current faves are WordPress, Airtable, and Notion
• working with the chickens and cows on our little farm (currently on hiatus)
• doing projects with my precious family of 4

I'm based in Abilene, Texas, USA.