I’m Hannah Wiginton.
Your SaaS Content Strategist and Copywriter
I help software companies with marketing through content strategy and copywriting.
HOW I CAN HELP YOU
☑ Content Strategy
☑ SEO and Keyword Research
☑ Website Copy
☑ Email Marketing
☑ Case Studies
☑ Knowledgebase Docs
What Others Say
Staci B.
Hannah is great to work with because of her positive attitude and her willingness to do whatever it takes to get the job done. She’s not afraid to roll up her sleeves while achieving the big picture idea.
Dan F.
Hannah has been great to work with. She has a tremendous work ethic and always finishes her work on time and at the highest level. She is able to take on new projects as her own without oversight and produce amazing content. I highly recommend working with Hannah.
Bobette M.
She’s one of those rare gems you always hoped you would find! Hannah made the launch of our new business a huge success! Her marketing, writing, and technical skills are remarkable. Everything she did – her communication, attention to the little things, and her professionalism – made the project one we won’t forget. She’s a joy to work with and we will continue to use her services.
Kelly T.
Hannah is sharp, reliable, and hard-working. And — bonus — she’s fun to be around!
What I Can Do For You
WRITING AND MARKETING
Content Strategy
SEO Research
Case Studies
Email Campaigns
Website Copy
Documentation
UX Writing
Ready to get your project started?
Articles
Content Strategy | Writing | Marketing | Content | Case Study | Analytics | SEO | Software Tools
How to Write a SaaS Case Study in 3 Steps (And Help With Sales)
Case Studies for SaaS and tech companies can be a powerful tool to show future customers how your product has helped others. Here’s how you can write one in 3 steps.
10 Minutes to Find Content Ideas to Create For Your Customers
Here’s a 10 minute exercise to help you decide what content, articles, emails, and social media to write about for your current or potential customers.
Don’t Be Afraid to Revamp a Blog Article
You wrote the article a year ago. But it needs to be updated. Don’t be afraid to revamp it so it serves a better purpose – helping potential customers.
How Nerd Fitness Uses Content and Unique Branding to Reach 1+ Million Organic Traffic
Nerd Fitness has a unique strategy and they’ve used it to grow from a 1-man show to over 1 million traffic visits per month. Here’s how I think they accomplished it.
How to View Landing Pages (Entrances) in Google Analytics 4 (GA4)
Here’s a tutorial on how to set up the Entrances report in Google Analytics 4 (GA4) to track where users are first entering your site, aka Landing Pages.
90+ Genius Types of Digital Content to Market Your Business
Marketing is a continual process. You’re always adapting and learning new or better ways to share what you do. Get this list with over 90 genius types of digital content you can use to market your business.
Content Curation Tool: Save helpful content ideas for your customers (14 ideas + Notion template)
Curate content and keep track of all those helpful articles to share with your customers with this content curation tool in Notion! Plus 14 content ideas
I made a Hyperbole Generator to help you write (or laugh)
Do you ever need a good hyperbole?
An extreme exaggeration to express something in a more dramatic way.
Well, I just made a Hyperbole Generator.
Yes, I know what you’re thinking. You’ve been waiting on this for a long time.
6 Quick Content Promotion Strategies After You’ve Hit Publish
You’ve put in the work on your article. You spent hours writing, editing, sweating, and doubting yourself. But now, your article is live! Time to tell others about it AKA Content Promotion
Just take the leap and start
🌳 Just take the leap and start. When writing or marketing, sometimes you just need to take action.