I’m Hannah Wiginton.
Your SaaS Content Strategist and Copywriter
I help software companies with marketing through content strategy and copywriting.
HOW I CAN HELP YOU
☑ Content Strategy
☑ SEO and Keyword Research
☑ Website Copy
☑ Landing Pages
☑ Email Marketing
☑ Lead Generation
☑ Technical Documentation
What Others Say
Staci B.
Hannah is great to work with because of her positive attitude and her willingness to do whatever it takes to get the job done. She’s not afraid to roll up her sleeves while achieving the big picture idea.
Dan F.
Hannah has been great to work with. She has a tremendous work ethic and always finishes her work on time and at the highest level. She is able to take on new projects as her own without oversight and produce amazing content. I highly recommend working with Hannah.
Bobette M.
She’s one of those rare gems you always hoped you would find! Hannah made the launch of our new business a huge success! Her marketing, writing, and technical skills are remarkable. Everything she did – her communication, attention to the little things, and her professionalism – made the project one we won’t forget. She’s a joy to work with and we will continue to use her services.
Kelly T.
 Hannah is sharp, reliable, and hard-working. And — bonus — she’s fun to be around!
What I Can Do For You
WRITING AND MARKETING
Content Strategy
SEO Research
Email Campaigns
Website Copy
UX Copy
Lead Magnets
User Guides
Technical Documentation
Ready to get your project started?
Articles
How Nerd Fitness Uses Content and Unique Branding to Reach 1+ Million Organic Traffic
Nerd Fitness has a unique strategy and they’ve used it to grow from a 1-man show to over 1 million traffic visits per month. Here’s how I think they accomplished it.
How to View Entrances in Google Analytics 4 (GA4)
Here’s a tutorial on how to set up the Entrances report in Google Analytics 4 (GA4) to track where users are first entering your site, aka Landing Pages.
90+ Genius Types of Digital Content to Market Your Business
Marketing is a continual process. You’re always adapting and learning new or better ways to share what you do. Get this list with over 90 genius types of digital content you can use to market your business.
Content Curation Tool: Save helpful content ideas for your customers (14 ideas + Notion template)
Curate content and keep track of all those helpful articles to share with your customers with this content curation tool in Notion! Plus 14 content ideas
I made a Hyperbole Generator to help you write (or laugh)
Do you ever need a good hyperbole?
An extreme exaggeration to express something in a more dramatic way.
Well, I just made a Hyperbole Generator.
Yes, I know what you’re thinking. You’ve been waiting on this for a long time.
6 Quick Content Promotion Strategies After You’ve Hit Publish
You’ve put in the work on your article. You spent hours writing, editing, sweating, and doubting yourself. But now, your article is live! Time to tell others about it AKA Content Promotion
Just take the leap and start
🌳 Just take the leap and start. When writing or marketing, sometimes you just need to take action.
Show your customers how their life can improve with you in it
When writing about your business or brand, write in a way that showcases how your service or product changes their life. Showcase how you can move them from having a problem into having the problem solved.