Content Strategy and Writing Services
Content Strategy Plan
Content Audit and Plan – $3,600
Content marketing is a prime way to gain new customers and sales! Don’t just guess on what content you need to write and offer your potential customers. I’ll create a specific plan for your business based on in-depth SEO research and relevant keywords.
What's Included
- Keyword Research to find out where your focus should be
- Competitor Research
- Suggested Blog Posts and Content (approx. 12-15)
- Content Briefs for Blog Posts
- Briefs include keyword targets, title, sections, and call-to-action
- Recommended Upgrades for Current Blog Posts
- Recommended Opt-In Upgrades, such as Ebooks, Checklists, or other helpful content for your potential customers
- Website Performance Audit to see where your site might be slowing down
- Recommended Technical SEO Fixes for any issues I see
Website Copywriting
Includes 4 Web Pages – $2,400
Includes:
– Engaging web copy specific to your brand and tone for pages, such as the homepage, services, features, and about us
– Includes copy describing benefits and features of your service or product
– 2-4 graphics specific to each page
This will be either stock photos or custom graphics depending on the need
(You can also provide your own)
Case Study
Essential Package – $2,200
Case studies showcase how your product or service has helped others. They’re a sales tool to build trust and confidence with potential new customers.
Includes:
– Customer interview to learn more about how your product helped them
– 1 Case Study describing customer, challenge, needs, solution, and result – see example format here and here
– Packaged in a nicely-designed PDF format with your brand colors
– Addons available – Social media images, Presentation format, Video snippets of interview, Audio snippets of interview, etc.
Email Campaign
Includes 4 Emails – $2,000
Includes:
– 4 emails written to announce new features, upgrades, new services, or anything relevant to your business. Specific to your brand and tone
– 2-4 graphics or GIFS specific to the announcement
– Uploaded to your email service provider and sent to your audience
Article Package
Two (2)
Approx. 1,200 Word Articles – $1,800
Includes:
– Two quality articles
– 2 – 3 custom graphics within each article
– 2 – 3 links to related internal content on your website
– 2 social media post images and captions per article