You’re left only with words

 Hannah Wiginton

Go to your favorite Web site, strip away the glamour of the design and technology, and you’re left with words—your last, best way to differentiate yourself online. In marketing, whether on the Internet or the printed page, copy is still king.

Hey there!

Hope you have a great week!

Here are some writing and marketing tidbits for you to process and focus on this week. 

You’re Left with Words

Copywriting to close a sale is the main goal when writing for any business. Whether it’s through the website landing page, a sales email, or an article.

In the “The Copywriter’s Handbook” by Robert Bly,

Writing is critical to success on the Web.

As Nick Usborne points out in his book Net Words,

“Go to your favorite Web site, strip away the glamour of the design and technology, and you’re left with words—your last, best way to differentiate yourself online.”

In marketing, whether on the Internet or the printed page, copy is still king.

Here are a few of Bly’s tips for writing clear copy

> Put the reader first

> Break the writing into short sections

> Write in a friendly, conversational style

Content Brings Communities Together

Creating helpful, informative content puts you in the long-game as a business. The effects of meaningful content take time to come to fruition, but once they do, you will see continuous returns on your investment.

Software is an essential part of any business today, but the community surrounding the product are individuals with similar goals.

This is where content becomes a key piece of the puzzle.

Sean Blanda wrote about how editorial content brings communities together –

With so much at stake, the marketing has to change. Customers paying a monthly fee for a service all have similar needs. They face similar problems and could probably benefit from meeting and interacting with one another.

Sound familiar? Customers of subscription products are communities. This community would exist without your brand (key observation!), but they are brought together in a more streamlined way because your brand exists.

Editorial is the fuel which keeps the community engaged. 

This is why Salesforce has Dreamforce. And there are conferences, guides, and products built around something like YouTube. These are community brought together by a product and kept there with editorial. I am less likely to cancel your product if I use it as a conduit to meet other people in my professional community.

Content is the long-term play that helps savvy companies capture these winner-take-all categories.

Read more

Mapping Words Along the Trade Route

In the early history of international trade, when exotic goods traveled to new regions, their native names sometimes came along with them.

The German term for this is Wanderwörter – extraordinary loanwords that journey around the globe, evolving along the way. 

Read the words along the trade route

Five Books Reading Lists

Reading opens your mind to new ideas and develops your thought processes. It’s one of my favorite pastimes.

I recently found Five Books, a resource where experts recommend the five best books in their subject and explain their selection in an interview.

Check out marketing guru, Seth Godin’s, recommendations for Marketing books.

Also, look at the best books for Creative Writing

Writing Encouragement

“The secret to being a writer is that you have to write. It’s not enough to think about writing or to study literature or plan a future life as an author. You really have to lock yourself away, alone, and get to work.”

— Augusten Burroughs


What will you be writing this week?

I would love to hear!

Look forward to hearing from you,
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Discuss this article or just say hi on Twitter @hannahwiginton

About the Author

I’m Hannah Wiginton. Writing is my thing! ✍
Everywhere you look, crafty words are used to tell you about products, people, and services. 
Let me help your business excel by writing rockstar content marketing articles, crafting compelling website copy, or creating your technical support documentation. 
Find out how to Work With Me. Discuss this article or just say hi on Twitter: @hannahwiginton or LinkedIn: @HannahWiginton