Hannah Wiginton| Hey there! Good Saturday morning to you! If you’re reading this at around 7:00 am Saturday morning, I’m out on the back porch sipping some hot coffee. ☕ Here are some writing and marketing links for the week. |
| ~~~ TIPS FOR BETTER CONTENT RANKING I recently came across an article covering SEO Tips from 45 SEO experts. (SEO = Search Engine Optimization) They reached out to each expert asking them for their most effective content strategy to boost rankings.As I read through the article, I found a treasure trove of actionable and practical advice to create better, in-depth content for businesses in order to drive sales. I decided I better take notes and then decided I would write and share with others what I learned! 32 SEO Strategies from the Experts Answer actual questions Use internal links throughout all your content Look at actual search results for what you want to rank Focus on true psychological intent behind the search Read the rest of the tips ~~~ |
| MARKETING PLAYBOOK Just discovered this marketing resource this week and WOW! Coined The Growth/Marketing Tactic Database, browse a library of marketing strategies along with their average return on investment, time commitment, and difficulty level. Here’s some that stuck out to me: Add an About Page on Your Website – 19% ROI Use a Compelling Landing Page Hero Image – 68% ROI ~~~ |
| CREATE EVERGREEN CONTENT “One of the most reliable and powerful things you can do to help your blog rise above is to focus on content that will consistently drive traffic, not only today and tomorrow but next month and next year. You need content that is alive and vibrant all the time. You need evergreen content.” Check out this article by Dave Schafer – 6 Types of Evergreen Content That Will Make Your Blog Awesome ~~~ |
| WRITING ENCOURAGEMENT If you’ve never read Bird by Bird, start reading it and get ready for some chuckling! She gives writing advice with a dose of humor. Here’s a little writing encouragement for you. 👇 Excerpt from “Bird by Bird” by Anne Lamott Thirty years ago my older brother, who was ten years old at the time, was trying to get a report on birds written that he’d had three months to write, which was due the next day. We were out at our family cabin in Bolinas, and he was at the kitchen table close to tears, surrounded by binder paper and pencils and unopened books on birds, immobilized by the hugeness of the task ahead. Then my father sat down beside him, put his arm around my brother’s shoulder, and said, “Bird by bird, buddy. Just take it bird by bird.” ~~~ |
| Moral of the story: Don’t overwhelm yourself with thinking about the massive writing project you have in front of you. Just take it one word, one sentence, one paragraph at a time. ~~~ I just bought “The Copywriter’s Handbook” by Robert Bly. I’m excited to learn new strategies! I’ll follow up and give you some key takeaways once I’m done. Have you read any good books lately? |
Look forward to hearing from you,  |
| P.S. Still working on an article containing resources, guides, and tools for content and technical writers. These are resources I use all the time as a writer. I hope to have it out to you soon! |
