Hope you have a great week!
I just purchased “Everybody Writes” by Ann Handley. She’s a longtime marketer and writer so I’m excited to dig into this one.
Here are some writing and marketing tidbits for you to process and focus on this week.
🌳 Just take the leap and start
When writing or marketing, sometimes you just need to take action. Get an outline, write out some ideas, then execute.
Yes, you can research. Yes, you can read, watch videos, and talk to other people about it.
But, sometimes you just have to jump.
“If you’re not sure where to start, why not just start? We look for the “right” answer to justify acting. Turns out it’s far more productive (and realistic) if we act to find our answers.”
Read more >> It’s okay to change it
🌳 How to market your business even when you’re crazy-busy
Marketing can be time-consuming. While you’re busy trying to actually run your business, it’s difficult to pull away to post on social media, send emails, or write articles.
It doesn’t have to be overwhelming to the point you just don’t do it. These tools will give you a starting point.
You can set aside an hour a week, batch multiple social posts or emails, then schedule to post throughout the week.
Give it a try!
Read more >> Marketing Tools for Your Small Business
🌳 Show your customers how their life can improve with you in it
What do you do that changes a customer’s life? Think about it.
You save them hours of time
You get their business running again
You give them an avenue to help others
You give them the space to showcase their talents
You provide a fix that gives them comfort and peace of mind
You provide expertise that allows them to make important changes
You give them a helpful, positive experience they didn’t have before you.
When writing about your business or brand, write in a way that showcases how your service, your specialty, or your productchanges their life.
Read more >> Show your customers how your life can improve with you in it
🌳 The simple 4S Rule
I’m still making my way through “Copywriter’s Handbook” by Robert Bly.
Here’s an easy-to-follow framework he suggests to make your copy clear and easy to read.
Follow the simple 4 S RuleShort words
✍ Writing Encouragement
“One thing that helps is to give myself permission to write badly.
I tell myself that I’m going to do my five or 10 pages no matter what, and that I can always tear them up the following morning if I want.
I’ll have lost nothing — writing and tearing up 5 pages would leave me no further behind than if I took the day off.”
– Lawrence Block –
Need help getting a jump start on your writing?
Let me know and I’ll send a couple of ideas your way!
Talk to you soon,
P.S. I’m still working on a SEO course by Brendan Hufford! I’ll share some updates with you soon.
Discuss this article or just say hi on Twitter @hannahwiginton
About the Author
I’m Hannah Wiginton. Writing is my thing! ✍
Everywhere you look, crafty words are used to tell you about products, people, and services.
Let me help your business excel by writing rockstar content marketing articles, crafting compelling website copy, or creating your technical support documentation.
Find out how to Work With Me. Discuss this article or just say hi on Twitter: @hannahwiginton or LinkedIn: @HannahWiginton