How to keep track of helpful ideas and articles for your customers

 Hannah Wiginton

Hey there! Hope you’re having a great week. Here are some writing and marketing tidbits to help you this week. ~~~ 📢 How to keep track of helpful ideas and articles for your customers (14 ideas + free template) As an entrepreneur, one of the most important things you need to do is build a relationship […]
Hey there!

Hope you’re having a great week.

Here are some writing and marketing tidbits to help you this week. 
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📢 How to keep track of helpful ideas and articles for your customers (14 ideas + free template)

As an entrepreneur, one of the most important things you need to do is build a relationship with your customers and clients.

One way to do this is by writing or curating helpful, relevant content to send by email on a regular basis.

You can send a weekly or monthly email with articles, videos, tips, templates, and more. 

I put together a list of content ideas you can use to start sharing. 

Read more >> How to keep track of ideas and helpful articles for your customers (14 ideas + free template)

 
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🎈 Marketing just means being considerate

Don’t confuse the word “marketing” with advertising, announcing, spamming, or giving away branded crap.

Really, “marketing” just means being considerate.

Marketing means making it easy for people to notice you, relate to you, remember you, and tell their friends about you.

Marketing means listening for what people need, and creating something surprisingly tailored for them.

Marketing means getting to know people, making a deeper connection, and keeping in touch.


From the article “Marketing just means being considerate” by Derek Sivers

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⭐ Create graphics that are easy to share (an idea YOU can use for your business)

Stumbled on these Literature Guides created by ColumnFive.

❇ This is such a super example of amazing, shareable content! ❇

They created an infographic for each book to describe the characters, theme, and more.

Browse through the 600 infographics with details of each modern and classic book.

Here’s “The Call of The Wild” – 




You can use this idea for your own business.Create several graphics with information about something your customers would find helpful. 

Ask yourself:

What kinds of hobbies do my customers have?
Where do they spend their time?
What do they find funny?
How can I help them?

Challenge for you: Create a couple of infographics about your service or product using a Canva template. Then post it on social media.
(send it to me if you want to just share it with someone!)

Here’s how to make an infographic in 5 steps in Canva.

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Talk to you soon,

Hannah


Discuss this article or just say hi on Twitter @hannahwiginton

About the Author

I’m Hannah Wiginton. Writing is my thing! ✍
Everywhere you look, crafty words are used to tell you about products, people, and services. 
Let me help your business excel by writing rockstar content marketing articles, crafting compelling website copy, or creating your technical support documentation. 
Find out how to Work With Me. Discuss this article or just say hi on Twitter: @hannahwiginton or LinkedIn: @HannahWiginton