Hey there,

After an eventful week here in Texas a couple of weeks ago, I’ve never been more thankful for temps in the 70s this past week!

I wanted to send you some writing and marketing tips to help you this week. 
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// 57 Conversation Starters

Small talk is one of those universal understandings we all have. It happens anywhere and everywhere. But it doesn’t have to be boring, and it doesn’t have to be awkward. 

Many years ago, I realized that so many people struggle with just walking up and starting a conversation with someone they don’t know.

It may be a mixture of shyness, anxiety, or just a typical off-day, but it also comes down to not knowing what to say when talking to someone you’ve never met.  And then,  you don’t do it.

Read through this article for some conversation starters and practical talking points and how to move past the plain ol’ “How’s your day going?” – “It’s good.”

Read more >> 57 Killer Conversation Starters So You Can Start a Conversation with Anyone

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// For Fun! A Marketing Word Search

Do you need a 3-minute brain break? Don’t worry, I got you!

Go do a quick marketing word search on my website.

Go to the Word Search

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// Social Media Tracking Templates

Here’s a list of social media spreadsheet templates to help you stay on top of how you’re doing on all platforms.

Includes templates for post tracking, follower count tracking, baselines, and more.

Go to the templates

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// See how others are using email to stay connected to their customers

Need some inspiration for sending emails to your customers? Really Good Emails has tons. Browse through the thousands of emails to see what others are doing. 

There’s a variety of categories to view by type of email or by industry.

Type of email

Thank you
Customer appreciation
Product update/New Feature
Promotion
Video

Industry

B2B Companies
Sports
Software
Retail
Transportation

Go to the Really Good Emails

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// State of B2B Content Marketing: 5 Trends That’ll Get You Promoted

There are such a variety of content types and formats available for brands to latch onto. Interactive tools are one of my favorites. <See the marketing word search I sent you today!>

Here are 5 trends in B2B content that can help connect you to potential customers in a unique way.

B2B companies always have to think a step ahead. They’re looking for something that’ll give their products and services an extra edge. Something that’ll convince potential customers to learn more. Great content marketing has the power to do that.

Go to the 5 B2B Content Trends to Watch

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//⭐ Storytelling 101 – How to create a story in few simple steps

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Storytelling comes naturally to humans, but since we live in an unnatural world, we sometimes need a little help doing what we’d naturally do.

Draw a circle and divide it in half vertically.

Divide the circle again horizontally.

Starting from the 12 o clock position and going clockwise, number the 4 points where the lines cross the circle: 1, 3, 5, and 7.

Number the quarter-sections themselves 2, 4, 6, and 8.

1. A character is in a zone of comfort,
2. But they want something.
3. They enter an unfamiliar situation,
4. Adapt to it,
5. Get what they wanted,
6. Pay a heavy price for it,
7. Then return to their familiar situation,
8. Having changed.

Read more about using this framework to create your own stories

Talk to you soon,