Show your customers how their life can improve with you in it

 Hannah Wiginton

Category: Marketing
When writing about your business or brand, write in a way that showcases how your service or product changes their life. Showcase how you can move them from having a problem into having the problem solved.

What do you do that changes a client’s or customer’s life? Think about it.

Maybe…

  • You save them hours of time
  • You get their business running again
  • You give them an avenue to help others
  • You give them the space to showcase their talents
  • You provide a fix that gives them comfort and peace of mind
  • You provide expertise that allows them to make important changes

You give them a helpful, positive experience they didn’t have before you.

When writing about your business or brand, write in a way that showcases how your service or product changes their life.

It might feel strange at first to write about YOU. But if you’ll focus on how you make real-life, better changes for your customer, it will be much easier. 

Showcase how you can move them from having a problem into having the problem solved.

🌳 Show your clients or customers how their life can improve with you in it.


Discuss this article or just say hi on Twitter @hannahwiginton

About the Author

I’m Hannah Wiginton. Writing is my thing! ✍
Everywhere you look, crafty words are used to tell you about products, people, and services. 
Let me help your business excel by writing rockstar content marketing articles, crafting compelling website copy, or creating your technical support documentation. 
Find out how to Work With Me. Discuss this article or just say hi on Twitter: @hannahwiginton or LinkedIn: @HannahWiginton