Show your customers how their life can improve with you in it

 Hannah Wiginton

Category: Marketing
When writing about your business or brand, write in a way that showcases how your service or product changes their life. Showcase how you can move them from having a problem into having the problem solved.

What do you do that changes a client’s or customer’s life? Think about it.

Maybe…

  • You save them hours of time
  • You get their business running again
  • You give them an avenue to help others
  • You give them the space to showcase their talents
  • You provide a fix that gives them comfort and peace of mind
  • You provide expertise that allows them to make important changes

You give them a helpful, positive experience they didn’t have before you.

When writing about your business or brand, write in a way that showcases how your service or product changes their life.

It might feel strange at first to write about YOU. But if you’ll focus on how you make real-life, better changes for your customer, it will be much easier. 

Showcase how you can move them from having a problem into having the problem solved.

🌳 Show your clients or customers how their life can improve with you in it.

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About the Author

I help software companies with marketing strategy and implementation. Find out about my services or contact me about your project.

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Follow me on LinkedIn @HannahWiginton or Twitter @hannahwiginton