What do you do that changes a client’s or customer’s life? Think about it.

Maybe…

• You save them hours of time
• You get their business running again
• You give them an avenue to help others
• You give them the space to showcase their talents
• You provide a fix that gives them comfort and peace of mind
• You provide expertise that allows them to make important changes

You give them a helpful, positive experience they didn’t have before you.

When writing about your business or brand, write in a way that showcases how your service or product changes their life.

It might feel strange at first to write about YOU. But if you’ll focus on how you make real-life, better changes for your customer, it will be much easier. 

Showcase how you can move them from having a problem into having the problem solved.

🌳 Show your clients or customers how their life can improve with you in it.