Marketing Tools for Your Small Business
It helps to have the right tools to succeed in marketing your business. From design to posting on social media to organizing everything, these tools can propel your business forward.

It helps to have the right tools to succeed in marketing your business.

From design to posting on social media to organizing everything, these tools can propel your business forward.

Hopefully, you’ve created a company page on at least 1 of the 3 major social platforms. The right one really depends on where your target customer spends their time.

Creating designs for your accounts doesn’t have to be a struggle. Use pre-made templates and you are halfway done.

Canva is one of the easiest tools to use.

They have a variety of ready-made posts. You only need to add your text and change a couple of colors.

Canva Instagram example

The example above shows an Instagram template. It’s sized to correct Instagram dimensions and displays several pre-made designs on the side.

Now that you have a way to create your posts, you want to post them when your customers are using Facebook or Instagram or Twitter. (You probably don’t want to post at 12 AM when they are most likely asleep!)

One of the best tools I’ve found for posting to your account(s) is HootSuite.

HootSuite Dashboard

With HootSuite, you can create several posts at once and schedule them on different days.

Maybe your business is selling insurance. You can create 5 different posts about each type of insurance you sell. Monday’s post is about home insurance, Tuesday’s post is about life insurance, Wednesday’s post is about car insurance, and so on.

HootSuite gives you the option to schedule each of the posts on different days at whatever time you would like.

You don’t even have to think about it!

Next is engaging with your customers where you KNOW they are paying the most attention – their EMAIL INBOX!

Email is still one of the most connected digital mediums available. It also has the best ROI. This is a great avenue to focus on.

Email ROI statistics

(Image from Emma email marketing)

For existing customers, always ask for an email! They have used your services and have an immediate connection with your business.

Once you have a customer’s email, you can send occasional updates, sales, or just get some feedback.

What’s so great about email is you can send one and they can read it when they have a moment to spare. While I still think phone calls are one of the best ways to stay in touch with your customer, you can use email as a way to communicate in between those phone calls.

With all these emails you are going to be sending, you want to send them using a proven and reliable email service.

The simplest free solution to use when you are just starting to collect emails is MailChimp. Silly name but intuitive email service.

MailChimp has several template layouts. The service guides you through each step of creating the email from writing the subject line, organizing your email, and choosing the right people to receive your email.

MailChimp email dashboard

If you need ideas for more in-depth email designs, go check out Really Good Emails. They have a variety of categories to see what others have done.

You have all these great ideas for posts and emails, now you need one central location to keep everything organized.

Notion is your all-in-one organizing tool!

This handy app available in your browser or on iPhone or Android will help you keep track of your posts and ideas.

(Notion can do SO much for your business. We’ll get to that in another post soon!)

Here’s what my Notion blog post organizer looks like. This can be used to keep track of what you posted on social media.

Social Media Calendar in Notion

I even made you a template to get started!

All you need to do is create a Notion account. (You can start using it for free. You’re only charged when you reach a certain limit of ‘blocks’.)

Once your account is created, click on my Social Media Post Calendar and click Duplicate at the top to add it to your dashboard.

Related: How to Add a Quick Note to Notion on iPhone

Don’t be stuck wondering when you posted or forgetting that stellar idea you had about an email to send. Stay organized with this tool.

Now you’ve got the tools to start connecting with your customers and potential customers online. Create a post, schedule it, send an email, and keep it all organized.

About the Author

I’m Hannah Wiginton. I’m a writer and web creator. I can help you with blog articles, technical documentation, web copy, user guides, knowledge base articles, and more! See all my Services. Discuss this article or just say hi on Twitter @hannahwiginton